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Christopher Gooley

Christopher Gooley
Christopher Gooley, CEO and co-founder of Preact, has architected, developed and launched multiple B2B and B2C online services. Christopher builds data-driven tools to help companies better understand their customer's actions to enable support and account management teams to proactively solve problems, increase engagement and multiply per customer revenue.

Bridging the Uncanny Valley: How to Efficiently Humanize Data-Driven CRM

In the CRM business, knowing your customer has always been the Cardinal Rule for success. The advent of Big Data has accelerated the process,...

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