Christina Dieckmeyer
Christina Dieckmeyer
Christina Dieckmeyer serves as the Director of Marketing at Sales Benchmark Index (SBI), a professional services firm focused exclusively on sales force effectiveness. Christina uses marketing best practices and benchmarks to help SBI and their clients companies accelerate their rate of revenue growth. She is data driven, and focuses on execution based marketing strategies.
Sales Enablement: Unraveling the Gordian Knot of Sales
Sales enablement is a term that is too often ill-defined and misunderstood. This causes confusion in the sales ranks, resulting in lower win rates...
An Inside Look into LegalZoom’s Marketing Campaign Success
SBI recently spoke with Laura Goldberg, Chief Marketing Officer of LegalZoom. Laura has been with LegalZoom for about 2 years, and faces a common...
How to Keep an Impatient Sales VP From Cutting Your Enablement Budget
Time: It’s the one commodity sales enablement leaders want most. The more they have, the better they can judge the success of new training,...
Are Your Lead Sources Dead Ends? Discover How to Separate the Winners from the Losers.
Listen closely. Your lead sources are trying to tell you something. Some are shouting, “I’m a wellspring of sales-ready leads! Focus your energy and resources...
How to Get Your Struggling Marketing Campaign Back On Track
Your marketing campaign launched later than planned, but expectations remained high. Now there are troubling signs the campaign is in danger of missing its...
Do You Have Content to Support Your Marketing Strategy?
The year is winding down. As you look back, how would you rate 2014? An ‘A+’? This would mean marketing actively contributed to revenue....
How to Prove Marketing’s Worth
As a Marketing Leader, your job is tough. You have to actively contribute to the revenue goal, and are judged on your ROI. But...
3 Tips to Ensure Marketing Success in the New Year
The year is coming to a close. As a marketing leader, you should be asking yourself one question. What do you need to change...
Creating a Marketing Strategy That Works
Q4 starts today. As a marketing leader, you are probably juggling your responsibilities right now. You must finish the year strong, while also planning...
Growth Expectations Too High? How to Increase Your Conversion Rate
As head of marketing, you are tasked with helping sales make the number. Sales counts on you for a certain number of qualified opportunities....
Can Marketing Provide Quality Leads?
Are your reps happy with the quality of leads marketing provides? Lead quality is one of the biggest complaints we hear from our clients....
3 Sure Fire Ways for Campaign Success
Do you have enough leads? The marketing team is expected to provide sales with a set number of leads each month. Are you hitting...
3 Ways to Identify if Marketing Structure is a Problem
Marketing is tasked with contributing to the bottom line. As a marketing leader you must be able to prove your ROI. But many marketing leaders...
How to Structure & Coach Your Content Marketing Team
Do you have your 2014 content marketing plan in place? Content is king in today’s modern marketing world. There will be many moving pieces...