Christian Reni

When and how to use relationship and transactional NPS surveys

Starting a Net Promoter program is about improving your customer experience and boosting your customer loyalty, but before you start wowing customers you have to survey them. And part of that process is deciding what type of survey to conduct: relationship, transactional or both. When...

How to increase your customer feedback: The survey invite

How do you grab the attention of your customers and improve the chances of them doing your customer feedback survey? What do you say to them in an email, SMS or post transaction screen? In your invite, pay careful attention to each word you write...

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