Chris Newton
7 Steps For Taking Your Organization From Customer-Centric To Customer-Powered
If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a...
Q&A With ADP’s Sarah Schreiner: How To Make Your Customer Advocate Community Service Your...
You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact, its results can be used to bolster other departments like Customer Success, Sales and Product Development. A well-managed customer advocate c...
Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code...
According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own journeys. To avoid getting left behind, companies need to embrace this shift by looking to their custome...
Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your...
Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. So, we asked the experts. In the latest instalment of our Cus...
Our Top Takeaways From This Year’s B2B Marketing Exchange
Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The event featured some great keynotes and workshops s...
Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers,...
Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as a software product depends on it. The truth is, your customers are busy professionals who need a good reaso...
Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest
Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how? Mark...
5 Ways To Mobilize Your Advocates To Boost Your Customer Success Function
Customer advocates can do a lot more than just share your tweets. In fact, using your advocates to support your marketing efforts is only the tip of the iceberg. Advocates can improve your business not only throughout the customer lifecycle, but also ...
6 Powerful Tactics For Nurturing Your Customer Advocates (With Examples)
Does your brand have an active advocate community? If so, that’s wonderful. But it’s only half the battle. The next step in your advocacy journey after discovering your advocates, is to nurture strong relationships that prime them to want to give back...
Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers
If only reading your customers’ minds was as easy as peering into a crystal ball… Then you could get to know them on a personal level—a necessary part of laying the groundwork to engage them. The benefits of creating an engaged community are twofold: f...
The Foolproof 3-Step Strategy For Customer Retention and Loyalty
This is a visualization of the typical SaaS buying process, which has clear stages and great content to guide buyers toward purchasing your product: This is a thing of beauty. People in your organization are constantly examining, optimizing, and per...
The Top 7 Reasons Advocacy Programs Fail (And How to Fix Them!)
In the 1994 film Angels in the Outfield, a disembodied voice talked Kevin Costner into building a baseball field with some of the worst marketing advice of all time: “If you build it, they will come.” Success in advocate marketing takes way more than ...
The SiriusDecisions Demand Unit Waterfall Is Useless If You Don’t Have This…
The biggest marketing trends of the year are often influenced by conversations that happen at SiriusDecisions Summit. This year’s hot topics included: The new Demand Unit Waterfall Account-Based Marketing (ABM) Ungating content If you’re concerned about how to effectively implement these ideas in your already-packed marketing strategy, there’s…
How To Repurpose Customer Reviews To Boost Your Sales & Marketing
Online reviews are quickly becoming one of the most influential types of content. According to a G2 Crowd study, 85% of tech buyers read up to 10 reviews before making a purchase. To stand out from the competition and boost your sales, B2B tech vendors…