Chris Newton
Chris Newton is VP of Business Development at Influitive, the advocate marketing experts. He started the first product-centric customer advisory board at Siebel, and created one of the earliest advocate marketing programs using Influitive's AdvocateHub platform at Xactly before joining Influitive. In his life before software marketing, he was a pilot in the U.S. Navy and earned an MBA at Harvard.
If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely…
You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact, its results can be used…
According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own…
Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community”…
Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This…
Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as…
Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The…
Customer advocates can do a lot more than just share your tweets. In fact, using your advocates to support your marketing efforts is only the…
Does your brand have an active advocate community? If so, that’s wonderful. But it’s only half the battle. The next step in your advocacy journey…
If only reading your customers’ minds was as easy as peering into a crystal ball… Then you could get to know them on a personal…
This is a visualization of the typical SaaS buying process, which has clear stages and great content to guide buyers toward purchasing your product: This…
In the 1994 film Angels in the Outfield, a disembodied voice talked Kevin Costner into building a baseball field with some of the worst marketing…
The biggest marketing trends of the year are often influenced by conversations that happen at SiriusDecisions Summit. This year’s hot topics included: The new Demand Unit Waterfall Account-Based…
Online reviews are quickly becoming one of the most influential types of content. According to a G2 Crowd study, 85% of tech buyers read up...