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Chris Pennington

Chris Pennington
As Chief Customer Officer for SugarCRM, Chris Pennington is responsible for the customer journey. He leads the global professional services and support business units to drive best-in-class customer satisfaction, retention, and referenceability.

Coming Back Stronger – Optimizing CRM to Improve Customer Experience and Increase Customer Lifetime Value

The idea that your customer is your greatest asset is not a novel concept, but in today’s post-pandemic era it’s an important one as...

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