Chad Meley

The Recipe for Success in the Age of Digitization

As digitization becomes a major priority across the globe, businesses face a daunting choice: either adopt an advanced, hyper-agile operational structure to remain competitive – or fail. Over the course of the past two decades, sweeping disruption has made such a significant impact on...

Hyper-personalization moves from West Coast Digital Natives to Main Street Enterprises

With the rise of MarTech and data-driven customer journeys, now more than ever, consumers have come to expect hyper-personalized experiences from West Coast digital natives such as Facebook, Amazon, Netflix and Google. Consider how 44 percent of customers buy from Amazon’s product recommendations, and...

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