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Chad Crook

Chad Crook
A member of SAP’s customer first organization, Chad Crook serves as SVP and global head of customer engagement and adoption for procurement solutions. Most recently, Chad served as chief operating officer with SAP Ariba’s customer value organization overseeing the customer success lifecycle. Chad is focused on transforming overall customer experience through a customer first mindset. Throughout his career he has held executive level roles across operations, customer success, and professional services. Chad has immense passion for driving customer outcomes and delivering unparalleled value.

Building and Maintaining Strong Customer Relationships Remotely – Part 2

In my previous post we talked about strategies that can help build strong customer relationships in the virtual world. Building relationships takes effort and...

Building and Maintaining Strong Customer Relationships Remotely – Part 1

The COVID-19 pandemic has grounded most business travel, cutting short in-person meetings, events and other activities through which customer relationships traditionally take shape. It...

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