A member of SAP’s customer first organization, Chad Crook serves as SVP and global head of customer engagement and adoption for procurement solutions. Most recently, Chad served as chief operating officer with SAP Ariba’s customer value organization overseeing the customer success lifecycle.
Chad is focused on transforming overall customer experience through a customer first mindset. Throughout his career he has held executive level roles across operations, customer success, and professional services. Chad has immense passion for driving customer outcomes and delivering unparalleled value.