Cassidy Smirnow

Putting the “Service” Back in SaaS: 6 Tips for Maximizing Retention & ARR

In the B2B subscription-based/SaaS software space, annual recurring revenue (ARR) is king – the primary KPI for measuring business performance and success. But, in order to achieve their ARR goals, many companies get caught up in prioritizing sales and new customer acquisition rather than...

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