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Cassidy Smirnow

Cassidy Smirnow
Cassidy is the Chief Customer Officer for Vertafore. Having spent her entire career in the software business, Cassidy knows the vital importance of leveraging the customer’s voice to drive innovation and service delivery. With a proven track record of success in improving and sustaining customer satisfaction, Cassidy’s expertise lies in executing against business strategy to drive growth and a positive customer experience.

Putting the “Service” Back in SaaS: 6 Tips for Maximizing Retention & ARR

In the B2B subscription-based/SaaS software space, annual recurring revenue (ARR) is king – the primary KPI for measuring business performance and success. But, in...

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