Cassandra Jowett
Cassandra Jowett
Cassandra Jowett is the Content Marketing Manager at Influitive, the advocate marketing experts. With a background in journalism and 7+ years in startup marketing, she's passionate about sharing insights, best practices and stories about advocate marketing, and the people and technology that power it.
What Is An Online Community, Anyway?
Quick! What comes to mind when you hear the phrase “online community?” Facebook? LinkedIn? Your company’s support forum? The definition of online community varies depending…
Is Your Content Marketing Plan Sustainable? Probably Not, Says Mark Schaefer
Two years ago, Mark Schaefer, a five-time best-selling author and Professor at Rutgers University, controversially wrote that most content marketing plans were not sustainable...
7 Steps To Creating The Best ABM Campaign Ever With Advocacy
Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Combining the two...
Marketers Have Seen (And Done) It All. Here’s How To Get Their Attention…
Not easily swayed by buzzwords and fluff. Great at small talk. Able to capture the attention of a room. Sounds like the life of...
What Taylor Swift’s “Swiftmas” Can Teach B2B Marketers About Delighting Customers
Every holiday season, B2B marketers send their best customers a standard holiday card with either a bottle of wine or a basket of chocolates. And...
Marketing & Customer Success Alignment: The Path To A Better Customer Experience
Customer Success is a greatly misunderstood and underestimated part of a business’ overall customer experience. Without a customer success strategy in place, a business...
3 Research-Driven Insights That Will Improve Your Customer Referral Program
Up to now, much of the B2B industry’s knowledge about the effectiveness of referral marketing programs has been anecdotal. Granted, there are some great...
5 Key Ingredients For A Successful Customer Referral Program
Don’t take this the wrong way, but if your company is like most B2B organizations, it’s taking a haphazard approach to referral marketing. The majority...
3 Powerful Hidden Benefits of Customer Reviews
Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions. In a webinar with Uberflip, Vinay Bhagat, Founder...
Why Connected Device (Internet of Things) Consumers Make Great Advocates
Everyone knows that person who always has the latest connected devices. These early adopters have the newest phone, smartwatch, fitness tracker or wifi thermostat...
Use B2B Buyer Personas To Create Advocates After The Sale
Every smart marketer uses B2B buyer personas to drive their messaging so it resonates with prospects. However, they often forget to think about these personas...
B2B Buyer Persona Profile: Educators
Educators are perhaps the most selfless group of professionals you’ll find. They work tirelessly to perfect their lesson plans, inspire students and share their...
Why Your Customer Success Strategy Needs Marketing Alignment
There is a new kind of economy in the marketplace—the “subscription economy.” Subscription models, like those used by Software-as-a-Service (SaaS) companies, create a much...
5 Things Killing Your Customer Community
No one likes to the see the time and effort they’ve put into developing a project or program end in failure. However, as discouraging...
How To Increase Engagement With Community Programs
Aah, engagement. It’s a love-hate relationship for online community managers. When people are talking, trading advice and letting you know they’re getting value from your...
Why You Need A Purpose-Driven Community—And 4 Ways To Create It
Most organizations start an online community with the hopes that it will shorten the sales cycles, create a better customer experience, and foster more...
5 Things Programmer & Developer Advocates Crave
They are the quiet, focused individuals, eyes glued to the screen 24/7 as they create and tweak seemingly incomprehensible code. That’s who the programmer/developer...
4 Ways To Turn Passive Lurkers Into Active Community Members
While the definition of community can vary widely depending on whom you ask, most community managers agree on the differences between an audience and...
How To Improve The Customer Experience By Humanizing Your Brand
A recent Forrester report revealed that, in order for companies to deliver an exceptional customer experience, they must focus on making emotional connections. There’s a...
Advocates: This Savvy CMO’s Secret Weapon For Brand Transformation
Many company rebrands put too much focus on the logo. (Just think about Gap’s major logo redesign fail, which is estimated to have cost...