Caroline Blavet

Non-media companies and the takeover of video assets

As streaming video gradually becomes the primary format for content consumption, brands increasingly wonder how they can leverage the space to share messages that resonate with consumers. More than one-quarter (27%) of the global population consumes more than 10 hours of streaming video content...

As cookies disappear, contextual advertising is taking center stage

After years of open-ended tracking on the internet, consumers and developers have decided to revolt. They are no longer accepting third-party cookies, a somewhat deceptive name for a data collection tool that allows businesses to track users across every site they visit. There’s no...

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