Camille Nicita
How Customer Centricity Will Shape the Marketing Landscape In 2022
As customers adapt to the world-shaking events of the last two years, their needs, desires, and shopping habits continue to change. To keep up with them in 2022, particularly as B2C brands, customer centricity will be more important than ever. In the year ahead, customers...
Adopting an “Outside-In” Approach to Organizational Empathy in a Consumer-Centric World
Nature vs. nurture? While this topic has been widely debated for centuries, evidence suggests that nature (a person’s inherent genetic makeup) and nurture (environment and external influences) have equal influence on shaping who we are, how we live, and the decisions we make....