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Dave McCarthy

Dave McCarthy
Dave McCarthy is a 20-year veteran of the software industry, currently serving as Vice President of Marketing at Bsquare Corporation, where he leads both product management and product marketing. He has a passion for solving complex business challenges through the use of technology. He recognizes that the emergence of IoT highlights the increasing need for businesses to extract value from data, regardless of the source. He brings a unique perspective to inform how companies can better integrate device and sensor data with enterprise systems to improve business outcomes.

Compelling ways the C-level is leveraging IoT to enhance CX

Traditionally, a business only hears from a customer when something has broken, or service is required. This can lead to an abrupt interaction between...

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