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John Burton

John Burton
John Burton is software product manager with several decades experience working on customer service and CRM / CX topics. A 20-year SAP veteran, just recently joined Sinch AB where he is working on contact center and Communications Platform as a Service (CPaaS) topics. John is an avid blogger and magazine contributor and has published three books. When he's not writing, thinking, or tinkering, John can be found hiking in the mountains with his cat Coco.

Automate your contact center without becoming “robotic”

Architect, Frank Lloyd Wright, once quipped about technological innovation that, “if it keeps up, man will atrophy all his limbs but the push-button finger.”...

Don’t Be Nostalgic. Migrate Your Old Legacy On-Premise Contact Center to the Cloud

I’m an aging hipster with an extensive vinyl record collection. Recently, I read with interest a news article proclaiming that, “Vinyl Is Poised to...

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