Bob Sanders
Bob Sanders
Bob Sanders serves as President and COO of AXIOM. He is dedicated to advancing the effectiveness and professionalism of sales people and the companies that employ them. He has helped dozens of companies, hundreds of managers and thousands of sellers to increase their sales results and improve customer satisfaction. Bob is co-author of AXIOM's "Selling Sciences Program™" workbook and audio program. Prior to joining AXIOM, he ran the marketing organization for Sprint Products Group, a division of Sprint North Supply. In this capacity, he lead the company through a complete marketing overhaul.
Selling’s Most Damaging Assumption about Sales Training
Another NFL season is fast approaching, and as the teams prepare for mini camps I am wondering whether or not we will hear about...
B2B Sales Process: Understanding the Customer’s Business
I've seen many organizations spend countless man-hours and dollars making certain everyone on their sales team fully understands their company's product and service offerings....
3 Things to Improve Your C Level Sales Prospecting
If you want to talk to the CEO, you better have something important to say. It happened again this morning. It happens all too frequently,...
Sales Coaching Lessons from Allen Iverson
"Practice, we talkin' about practice here..." That was Iverson's now infamous response in 2002 to a reporter's question concerning his level of effort during practice....
Is anyone listening? Three keys to effective communication
On a recent flight, I found myself annoyed at all of the pre flight safety announcements. I simply wished that this continuous droning being...
Learning as a Sales Strategy
For too long the sales profession has viewed learning as an event. We conduct sales training workshops to help people handle objections more effectively....
Avoiding the Crash is Much Less Painful
I knew it was broken as soon as I hit the ground. My shoulder had shifted nearly two inches on impact and now,...
Choreographing Sales Transformation to Produce a Masterpiece
Perhaps you recall the Seinfeld episode, "Little Kicks", in which Elaine Benes dances at a party in a fashion George describes as a "full...