Bryan Pearson

Google’s Message Leaves Little Searching for Answers

Many of us recently received the same message from Google. It is the one explaining how the digital browser is consolidating all of its...

Data Lockers and Other Things That Are Good to Know

Two recent stories shine a bright light on the increasingly powerful role consumers play in data collection, and the part that companies collecting this...

Loyalty Limelight: ExtraCare Goes ExtraPaperless

The program: CVS/pharmacy's ExtraCare Rewards Program In a nutshell: With more than 69 million active members, the CVS ExtraCare program is touted as the largest...

The Four Forces of Change

Remember the days when our biggest challenge was the larger competitor down the street? Today, we find ourselves facing unprecedented difficulties of unexpected scope. And...

At Half the Price, Nordstrom Enriches Loyalty Engagement

One can never accuse Nordstrom of not knowing its customers. The high-end merchant, which can easily set you back more than $500 for a...

Measuring True Loyalty in the True North

In many ways, the Canadian market serves as a benchmark for the development of loyalty innovation worldwide. It is home to one of the...

Knocking on Loyalty’s Doors

Never take for granted the mere act of a customer walking through your door. Every time it happens, it symbolizes the passage across many...

The Three Rs of Loyalty: A Life Lesson from the Classroom to the Boardroom

It is often said that the lessons we learn as children will guide us through our lifetime, and I am reminded of that everyday...

Guide to Good Manners Online: It’s Transparent

Earlier in December, Canada's Federal Privacy Commissioner issued new business guidelines for companies that track and target consumers through their online activity. The intent of...

Clipping for Recognition: Groupon Offers Deals, But is that Enough to Win Our Loyalty?

Groupon's decision to turn down Google's $6 billion acquisition offer was one of the more interesting business stories of 2010. It certainly raised many...

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