Bryan Pearson

Google’s Message Leaves Little Searching for Answers

Many of us recently received the same message from Google. It is the one explaining how the digital browser is consolidating all of its many privacy policies into one central system. Effective March 1, the new policy will mean that Google can track its users...

Data Lockers and Other Things That Are Good to Know

Two recent stories shine a bright light on the increasingly powerful role consumers play in data collection, and the part that companies collecting this information need to take in order to create value for these customers. One intriguing piece, by the Associated Press, involves an...

Loyalty Limelight: ExtraCare Goes ExtraPaperless

The program: CVS/pharmacy's ExtraCare Rewards Program In a nutshell: With more than 69 million active members, the CVS ExtraCare program is touted as the largest retail loyalty program in operation, and the longest-running in the pharmacy space. New features: ExtraCare is going paperless and eliminating…

The Four Forces of Change

Remember the days when our biggest challenge was the larger competitor down the street? Today, we find ourselves facing unprecedented difficulties of unexpected scope. And unfortunately, the most potentially disruptive of these forces are bearing down on us all at once. I call them the…

At Half the Price, Nordstrom Enriches Loyalty Engagement

One can never accuse Nordstrom of not knowing its customers. The high-end merchant, which can easily set you back more than $500 for a pair of Jimmy Choos, is adding value where it knows its guests will most likely respond – in its loyalty...

Measuring True Loyalty in the True North

In many ways, the Canadian market serves as a benchmark for the development of loyalty innovation worldwide. It is home to one of the world's most successful loyalty programs: LoyaltyOne's AIR MILES Rewards Program, with more than 70% of Canadian households participating. Canada is among...

Knocking on Loyalty’s Doors

Never take for granted the mere act of a customer walking through your door. Every time it happens, it symbolizes the passage across many thresholds to customer intimacy. Think about it. The relationship between a company and its customer is a collaborative bond, after all,...

The Three Rs of Loyalty: A Life Lesson from the Classroom to the Boardroom

It is often said that the lessons we learn as children will guide us through our lifetime, and I am reminded of that everyday when I think of our customers in the loyalty industry. As kids, we all learned the three Rs of basic education...

Guide to Good Manners Online: It’s Transparent

Earlier in December, Canada's Federal Privacy Commissioner issued new business guidelines for companies that track and target consumers through their online activity. The intent of the new guidelines is to put complete control of tracking into the hands of consumers, by giving them a clear...

Clipping for Recognition: Groupon Offers Deals, But is that Enough to Win Our Loyalty?

Groupon's decision to turn down Google's $6 billion acquisition offer was one of the more interesting business stories of 2010. It certainly raised many eyebrows and got folks wondering if the giant e-coupon company known for its daily deals could sustain its phenomenal growth...

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