Bruce Hakutizwi

To Improve Your Customer’s Experience, Improve Your Employee’s Experience

While it’s still early in the year, it’s a great time for business owners to re-evaluate their business and look for new ways to develop it further. Some common solutions include modernizing décor, adding products or services, or opening a new location — which...

How Shopify is Changing the Ecommerce Game for Good

It’s a new year, which means we are in the season of change. Brick-and-mortar stores are increasingly moving online, while famed ecommerce brands like Warber Parker are now opening up brick-and-mortar stores. Up is down. Down is up. And nothing in commerce is the...

Lessons Learned Outside Tech in 2019

2019 has been an exciting year for those of us following startups, and, as usual, tech startups hogged the headlines to a large extent. But, there were also a number of interesting startup stories from other sectors that offer important lessons for entrepreneurs who...

How to Create a Killer Small Business Marketing Plan

Many entrepreneurs understand the importance of creating a business plan. However, they tend to overlook another vital document to a business’ success: the marketing plan. Marketing is crucial. This department is responsible for creating and executing a communication strategy with customers. Marketing covers everything...

Ridiculous Results: How to Dramatically Increase Your International Website Traffic

As the Director of Marketing for a U.K. website, it’s my job to ensure our online brand BusinessesForSale.com gets the exposure it deserves. BusinessesForSale.com is a global service that connects over a million business buyers and sellers each and every month, and we look...

7 Ways to Modernize Your American Small Business Through Digital Transformation

One of the thrills of owning your own business is the fact that the challenges and rewards never stop coming. Things always change, and you can never tell exactly what will be around the next corner until you get there. Of course, that also...

The Importance of Developing an Ongoing Customer Experience Strategy Before Selling your Business

If you’re thinking of selling your business, there are lots of questions you need to ask in order to ensure things are in top form before you do. But there is one very important question you may have overlooked when it comes to...

How technology can improve small business customer experience and meet goals.

If you’re a small business owner you know the importance of creating a great customer experience (CX), and that doing so can help you meet sales and other goals in your business. A great CX, including superior customer service, builds loyalty, and ultimately, that’s...

Customer Experience Strategy Should Be A Top Priority After Buying a Business

There are many to-dos in the early days of a new business, but when it comes to steering it toward long-term success, customer experience (CX) strategy should top your list. Why? Because it’s the customer experience that will make — or break — your...

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