Home Authors Posts by Bruce Swann

Bruce Swann

Bruce Swann
Bruce Swann is the Senior Product Marketing Manager, Adobe Campaign. Bruce has more than 15 years of experience working with digital marketing disciplines like web analytics, social media, mobile marketing and email marketing, as well as marketing and CRM technologies, including marketing automation, predictive analytics and marketing resource management. At Adobe, Bruce is a Senior Product Marketing Manager for Adobe Campaign, focused on marketing and product strategy for cross-channel campaign management.

How to Map the Right Data to Stages of the Customer Journey

The basic concept behind the customer journey is simple: it’s a cohesive set of activities for customers as they begin...

6 Best Practices For B2B Email Marketing

Despite a seemingly endless number of innovative (and very cool) channels available for brands, email remains one of the strongest...

New Posts