Bruce Swann

How to Map the Right Data to Stages of the Customer Journey

The basic concept behind the customer journey is simple: it’s a cohesive set of activities for customers as they begin to engage with a brand, from the initial touch point through eternity. The best customer journeys never...

6 Best Practices For B2B Email Marketing

Despite a seemingly endless number of innovative (and very cool) channels available for brands, email remains one of the strongest parts of a cross-channel marketing strategy. B2B marketing of the past was based on...

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