Brian Demitros
Brian Demitros
Brian has 11 years of experience in marketing analytics and econometric modeling, primarily focused on leading the design and implementation of Attribution & Media Mix projects for Fortune 500 companies including Walt Disney, GEICO, Wal-Mart, AT&T, Walgreens, Chrysler, ConAgra, Avon and Visa. Prior to joining Merkle, Brian worked for the SymphonyIRI Group performing pricing modeling and Media Mix analysis and Accenture Interactive performing Media Mix modeling. Brian has a MS degree in Applied Economics from Marquette University.
Is there a silver bullet for marketing attribution?
The marketing attribution landscape has evolved over the past decade. While historically centered around marketing mix modeling, it has recently become focused more on...