Brian Ross
Brian Ross
Precima
Brian Ross is President of Precima, a shopper-driven insight and strategy firm operated by LoyaltyOne.
Part 2: Change Management by the Numbers: Devising a Strategy That Produces Results, and Advocates
Second in a Two-Part Series: Rolling Out Change The key to engineering any successful structure, whether it is an office tower or a shift in...
Change Management by the Numbers: Devising a Strategy That Produces Results, and Advocates
First in a Two-Part Series: Launching a Successful Proof of Concept Corporate history is rich with tales that heed the need for proper change management...
How Customer-Centric Retailers Ask Deeper Questions
The ongoing revolution in sophisticated, customer-focused analytics has sparked a dramatic paradigm shift in the retail landscape. Faced with steadily increasing competitive pressures –...
The Manufacturers’ Pivotal Role in Shopper-Centric Category Management
When it comes to driving the most value from rapidly expanding shopper-centric analytics, manufacturers and retailers would do best by sharing the front seat. Leading...
Five Proven Tips for Winning Shoppers in New Categories
A bigger basket. All retailers want it, and almost all of them have become adept at persuading shoppers to buy a particular item –...