Brandon Spear
B2B Payments Takes a Page from B2C
As the business landscape transforms, so too must the marketing strategies of B2B companies. The four traditional Ps of marketing - product, price, promotion, and place - are no longer enough in today's digital landscape. To stay ahead of the game, B2B companies must...
4 Considerations for Building a Successful B2B eCommerce Strategy
B2B eCommerce remains one of the fastest growing and important channels for increasing revenue. According to Digital Commerce 360, manufacturers grew their B2B eCommerce by 18.4%, to $543.25 billion in 2021 from $458.7 billion. This growth is almost 1.5 times larger than the growth...
How B2B merchants can learn from B2C embedded payments
B2B businesses understand the importance of developing payment strategies that can stand the test of time. As customers’ digital needs and expectations grow, these strategies should include a plan on how to incorporate embedded payments, which B2B businesses can learn from popular B2C use...
3 eCommerce Considerations to Attract and Retain B2B Buyers
The pandemic created a large shift in consumer behavior as more people turned to the convenience of online shopping. With the allure of easy one-click buying functionality, business buyers are looking for that same ease according to a recent study by Gartner showing that...
3 ways to simplify corporate travel with digital payments
The pandemic had major impacts on the travel industry, but with restrictions easing and comfort levels rising, global business travel is making a comeback. This indicates a light at the end of the tunnel for those who want, prefer, or need to travel for...
How to meet rising digital expectations for B2B commerce
The past two years brought important transformations to sales channel strategies, permanently reshaping the B2B payments landscape. During the pandemic, 66% of B2B decision makers said digital sales options became more important to customers according to a McKinsey & Co. study. This is a...
Bringing a B2C experience to the B2B checkout with embedded payments
COVID-19 radically changed the retail landscape. In fact, data shows that the pandemic accelerated the shift to eCommerce by five years. For those in the consumer space who already had a plethora of straightforward eCommerce and digital payment integrations to choose from, an...
Navigating Supply Chain Pressures with Payments Technology
Supply chain issues aren’t going anywhere. Before the next holiday gifting season, companies can help ease supply chain pressures by re-assessing their B2B payments strategies to better handle cash flow, defend against fraud, and meet customers where they are. Here are three ways to...
Mitigating digital fraud risk to drive B2B business growth
Looking back over the past two years, the global B2B payments landscape experienced notable changes in sales channel strategies as e-commerce accelerated. B2B buyers became more digitally influenced – akin to their B2C preferences – which required merchant payments offerings and capabilities to evolve...