Bruce Petillo

The Digital Engagement Continuum

As digital customer experiences continue to evolve, so too should the ways in which marketing engages customers. Expanding beyond traditional sales funnels or customer journeys, the focus needs to be on identifying customer interactions points in an ever-evolving engagement continuum—and adjusting strategies, tactics, channels...

Find Balance in the Marketing Force…

“Marketing just makes things look pretty.” Not very long ago, that was the sentiment that many had of marketing. Over the last decade, the advancement of technology has rapidly changed the marketing landscape. From marketing automation to revenue marketing to artificial intelligence (AI), marketing’s role...

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