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Bob Azman

Bob Azman
Bob Azman is Founder and CXO of Innovative CX Solutions, LLC, a boutique CX consulting firm. He is the 2020 Immediate Past Chairman of the Board of the Customer Experience Professional Association (CXPA.org). Bob has a wealth of executive, diverse, global operations leadership experience at Carlson Wagonlit Travel, Thomson Reuters, Ceridian and Deluxe Corporation. Bob earned both his MBA and BA from the University of St. Thomas in St. Paul, MN. He is an Adjunct Professor at the University of Minnesota Carlson School of Management and Rutgers University Business School.

Have it Your Way! Can Design Thinking Help Improve the Restaurant Customer Experience?

I haven’t been courageous enough yet to go to a restaurant and enjoy a sit-down dinner. Rather, I’m patronizing my favorite restaurants through...

Are you still chewing bubble gum when it comes to creating a better customer experience?

In a scene from the 1988 movie, They Live, Roddy Piper utters the iconic phrase, “I have come here to chew bubble gum and...

When was the last time you experienced your customer experience?

Or put another way, when was the last time you: • Accessed your website from a mobile device? • Checked to see if a promotion…

Now’s not the time to be cutting customer experience funding.

Is your organization reducing customer experience funding? Are CX leaders and staff members being let go? Is the pandemic being used as an...

Nothing could have prepared us for the impact of this pandemic on the customer experience

Not the dot.com bust in the 2000’s. Not 9/11. Not the 2008 financial crisis. Nothing could have prepared us for the...

Is this key ingredient missing in your customer experience?

I live in a city that is mandating the use of masks to prevent the spread of COVID-19. I support this requirement if it...

The Colleague Experience, Part II – We do what we do, and we do it together!

When I last wrote about the Colleague Experience, defined as how we interact with one another to achieve an improved customer experience, phrases like...

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