Baker Nanduru

Customer Service Software and ‘The Fifth Element’

Customer service is the lifeblood of many companies, the unsung hero that generates repeat business, positive reviews, and the coveted upsell. And most of it, as practiced today, is missing a crucial element. Indeed, there was a 1997 movie entitled “The Fifth Element,” in...

Stop Being a Customer Experience Copycat

Starbucks. Riz-Carlton. Intuit. MasterCard. Lego. There’s no shortage of case studies showing us how big businesses still manage to create feelings of surprise and delight in their customers by doing small things—things that are nonetheless very personal and very meaningful. What sticks out about...

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