Bruce Kasanoff
Bruce Kasanoff
Managing Director of Now Possible, was cited by The Chartered Institute of Marketing among their inaugural listing of the 5 most influential thinkers in marketing and business today. He is an innovative communicator who has a track record of working with highly entrepreneurial organizations.
Where’s your customer experience lab?
There's a reason why the most innovative, dynamic and successful firms end up that way: they experiment. Google Labs is where employees toss around half-based...
USA Today on digital sensors
Earlier today, USA Today published an article that began: surveillance cameras at airports, subways, banks and other public venues are not the only devices...
Customer Experience meets Green Lantern
To all the executives who think customer experience has more to do with customer satisfaction surveys than with non-stop innovation, I remind you about...
2011 Word of the Year: volatility
Looking forward to 2011, I'm guessing the word that will best sum it up is: volatility. Most people in the developed world are caught between...
How to get teams that both execute and innovate
It's hard enough to get Web, IT and marketing professionals to work together on a team. Now imagine getting such teams to both execute...
The Rise of Superhuman Customers
The WSJ chronicled how last weekend Tri Tang spotted a Garmin GPS unit while visiting his local Best Buy store in Sunnyvale, California. He...
2011: when every customer is Albert Einstein
Every business has a few customers who are so smart, well-connected, and knowledgeable that they know more about your business than you do. But...
Seth Godin, disrupted
This is mostly for fun, but I just stumbled onto a post that included 500 ideas generated last year by students of Seth Godin’s...