Bruce Kasanoff
Managing Director of Now Possible, was cited by The Chartered Institute of Marketing among their inaugural listing of the 5 most influential thinkers in marketing and business today. He is an innovative communicator who has a track record of working with highly entrepreneurial organizations.
Sorry we're not sorry (désolées que nous ne sommes pas désolées), but life has been too fun to stop and write blog posts. Julie and...
"Dad, what happened to all the big companies?" Ralph looked down at his 3rd grade son, Dan. They were waiting on a subway platform and...
Microsoft created this stunning look at what your future may hold.
Here are dozens of proven ways to get your customers to recommend your company to their friends. How to ask for a referral: According to...
Smartphone owners are trying to use apps to avoid placing phone calls to the customer care departments of large companies. The problem is that...
In an earlier post, I described how the vast majority of established companies are at risk being stuck in the Land of Stupid, a...
Like Flat Stanley, your smartphone lives in a 2D world. Its GPS identifies your location in terms of directions on a compass, but not...
In less than five years, traditional marketing will be all but dead. Nearly all customers will carry smart devices, and smart customers will only...
In the spirit of thinking differently, I'd like to suggest that Steve Job was not a person, but a way of thinking. As long...
Last night, Max Strom taught me how to breathe. In retrospect, it seems surprising that across 20 years of school and a few decades...
No one gets paid to serve existing customers. If you doubt me, compare the salary of your top customer service rep to that of...
Less. That's what we should expect in the next decade. Regardless of your political beliefs, these facts are clear: 1.) Our economy is weak. Nothing…
When you open a Coke, are you opening happiness or a bottle of sugar water? Coke marketers work incredibly hard to convince you of...
I do not know whether stocks will rise or fall this year, cannot predict the next weekend's weather, and do know know how many...
I once raised over $1 million in venture capital with little more than 10 Powerpoint slides. That was the high point. The low point...
Almost three years ago, our son came home from a summer filmmaking program and wrote a script for a musical video he called "School...
Consider the way your company operates. The more questions you answer "yes," the more your firm behaves in an ADD-like manner: Are people texting or...
Someone swiped Aaron Dragushan's credit card number, and he was forced to call numerous merchants to give them the replacement number. When he passed...
There's a reason why Disneyland exists: to millions of people – not just kids – Disney's imaginary characters represent important relationships in their lives....
Red Foundry lowers the time and money required to create an app, removing the last objections why your company can't move forward with its...