Bruce Kasanoff
Bruce Kasanoff
Managing Director of Now Possible, was cited by The Chartered Institute of Marketing among their inaugural listing of the 5 most influential thinkers in marketing and business today. He is an innovative communicator who has a track record of working with highly entrepreneurial organizations.
Paris with a Flexible Phone and a Sweet Tooth
Sorry we're not sorry (désolées que nous ne sommes pas désolées), but life has been too fun to stop and write blog posts. Julie and...
How Pachube accidentally killed the big, slow companies
"Dad, what happened to all the big companies?" Ralph looked down at his 3rd grade son, Dan. They were waiting on a subway platform and...
Amazing sneak preview of your future
Microsoft created this stunning look at what your future may hold.
How to get customer referrals
Here are dozens of proven ways to get your customers to recommend your company to their friends. How to ask for a referral: According to...
Survey: smartphone users want to avoid customer service
Smartphone owners are trying to use apps to avoid placing phone calls to the customer care departments of large companies. The problem is that...
Kinect and Siri terrify companies
In an earlier post, I described how the vast majority of established companies are at risk being stuck in the Land of Stupid, a...
Imagine when your phone lives in a 3D world
Like Flat Stanley, your smartphone lives in a 2D world. Its GPS identifies your location in terms of directions on a compass, but not...
The end of marketing is near
In less than five years, traditional marketing will be all but dead. Nearly all customers will carry smart devices, and smart customers will only...
How to make Steve Jobs immortal
In the spirit of thinking differently, I'd like to suggest that Steve Job was not a person, but a way of thinking. As long...
Yoga center learns from Starbucks, takes it up a notch
Last night, Max Strom taught me how to breathe. In retrospect, it seems surprising that across 20 years of school and a few decades...
How to kill your business: sell harder
No one gets paid to serve existing customers. If you doubt me, compare the salary of your top customer service rep to that of...
The next decade = less
Less. That's what we should expect in the next decade. Regardless of your political beliefs, these facts are clear: 1.) Our economy is weak. Nothing…
Should marketing tell the truth, or spin it?
When you open a Coke, are you opening happiness or a bottle of sugar water? Coke marketers work incredibly hard to convince you of...
Common Sens(or) about innovation
I do not know whether stocks will rise or fall this year, cannot predict the next weekend's weather, and do know know how many...
Leap Year: the joys and risks of start-up life
I once raised over $1 million in venture capital with little more than 10 Powerpoint slides. That was the high point. The low point...
Next Generation Collaboration
Almost three years ago, our son came home from a summer filmmaking program and wrote a script for a musical video he called "School...
Does your firm have ADD?
Consider the way your company operates. The more questions you answer "yes," the more your firm behaves in an ADD-like manner: Are people texting or...
FastCustomer puts companies on hold
Someone swiped Aaron Dragushan's credit card number, and he was forced to call numerous merchants to give them the replacement number. When he passed...
The emotional pull of cartoon (apps)
There's a reason why Disneyland exists: to millions of people – not just kids – Disney's imaginary characters represent important relationships in their lives....
Red Foundry is a Disruptive App
Red Foundry lowers the time and money required to create an app, removing the last objections why your company can't move forward with its...