Bertram Schulte
Bertram Schulte
I serve as the Chief Digital Officer (CDO) at SAP, running the digital business and helping provide customers one seamless, digital experience. Since May 2017, I have been overseeing digital customer strategy for SAP across sales, customer success, support and marketing. From July 2014 until April 2017, I served as SAP’s senior vice president and chief of staff, for the Products & Innovation Executive Board Office. In this role, I was part of the Global Leadership Team and helped define the technology, product and investment strategy for SAP, supporting bid deals and customer escalations.
Building Long-Lasting Customer Trust in the Digital Age
In the digital world, customer trust has become the ultimate currency. So much of the business we engage in today is done digitally without...
The Customer-Centric Organization: Boost Experiences AND Revenues
Customer experience is a key driver behind increasing revenue, customer trust, maintaining market competitiveness and a slew of other business benefits. Research from Walker...
Three Ways Digital Will Continue to Boost CX in 2019
The phrase “digital transformation” has been thrown around across industries, from retail to software industries – even automotive and healthcare. Every organization has something...
Four Steps to Improve Your Digital Customer Experience
As the digital era continues to evolve, machine learning, artificial intelligence, IoT and analytics, among others, are all great components to run an even...