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Ben Gott

Ben Gott
Ben leads Merkle's data and marketing technology division across EMEA. He leads a team that is responsible for the implementation, integration and management of clients’ data and technology, ensuring that they are getting the most out of their investments. His team specialise in strategic consultancy, CRM, technical consulting, analytics, and real-time decision management solutions.

Why Brands Should Treat Experiences Like Products, and Align Data Strategies Accordingly

In the past products typically dictated the direction that brands would take in many aspects of their business – including their data strategies. Everything...

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