Gary Bembridge
Gary Bembridge
30 years of marketing experience managing and building brands globally for companies like Unilever and Johnson & Johnson, as a Global Vice President Global Marketing. Now a freelance marketing consultant, blogger and podcaster. The podcast has won awards in the European Podcast Awards (Business) the last 2 years.
How To Deal With Online Criticism And Attacks.
Stuart Heritage Talking at BlogCampUK London If you run a blog you will get helpful and supportive comments. You will also get abuse, criticism, nasty...
Is Your Brand For The High Jump? What The Sport Teaches Us About Managing Your Brand and Business.
The history of High Jumping across the last century has proven how thinking about the same problem in different ways can yield dramatic step-change...
Why David Rudisha & Andrew Osagie Proved Focusing on Improving Your Brand’s “Personal Best” Results is Risky
Every brand owner has to make 100% sure that they are focused on beating the market. Not their personal best. A mistake that too...
Should Brand Owners be App or Browser Focused as Mobile Internet Access Grows?
Access to the Internet is moving more and more mobile everyday. Not a surprise when most people have their mobile phone within an arm...
Rebecca Adlington wins a Bronze Medal in London 2012 by swimming FASTER than when she won a Gold in...
Rebecca Adlington, a Team GB swimmer in the London 2012 Olympics, won a Bronze medal last night as I write this in the 400...
Influencers Versus Brand Advocates: Which One is Better?
Influence and Advocacy is a topic I have a great interest in.So does just about every agency, brand owner - and individual who is...
Why do so many brands and their ads lack a “big idea”?
In 1983, David Ogilvy wrote "I doubt if more than one campaign in a hundred contains a big idea". Has that changed since then?...
STOP! What do these ads tell us about the 1st rule of successful communication?
The first thing that any piece of communication has to do is to stand out. It has to be noticed. If you don't do...
Why peer recommendations are absolutely critical for marketing success today
I am very intrigued and interested in the topic of the what influences someone to make the decision to buy your product or service....
Can entertaining ads can work too? Do Compare the market / Compare the Meerkat prove it?
I have written on the blog about how annoying and irritating adverts seem to be successful at driving business (click here to read my...
You, Your Brand and Brand Tags. Should you care?
BrandTags: Crowd Sourcing what people think of brands I first came across and wrote about the Brand Tags site way back in 2008. The site...
Why all brand owners, and not just Facebook, should be concerned about growing access of internet by mobile.
As we see in the news, the Facebook IPO has had a rocky ride. The price fell significantly in the 2 weeks after listing....
Is it better to be a “left brain” or “right brain” driven marketer?
Source: http://blog.marketo.com Is it better to be a "Left Brain" or "Right Brain" marketer? To be a great marketer like Steve Jobs (Apple), Richard Branson...
7 Questions You Need To Ask Yourself Based on the Brandz Top 100 Global Brands List
Based on the Brandz Top 100 Global Brands list just released, I believe there are at least 7 key questions everyone running a brand...
Influencers versus advocates. Which is more important for your brand?
Recently I wrote about Influencers (what is online influence, and why is everyone desperate to measure it?). In this, I look at what the...
What is online influence, and why is everyone desperate to measure it?
Influence. This is the new must have, and sought after, attribute online.It has been reported that some hotels in Las Vegas, for example, check...
Is Saatchi CEO right, and marketing and strategy is dead?
At a speech to the UK IoD (Institute of Directors), the CEO of Saatchi & Saatchi (Kevin Roberts) declared that "Marketing is dead" The...
Can only young marketers drive social media and digital marketing?
An article on the Marketing Week website this week has caused a bit of a rumpus and comment, including from me! It argued that...
In marketing, advertising and business the winners did not follow others! What are the 3 habits you need to...
Observation: Winners do not follow! When you think about great successes in business, politics, on TV or in the cinema - or in any other...
What are the 4 main activities your consumer seeks digital to make easier, better & faster?
I believe there is a very simple - but validated approach - for you as you consider the role of digital to build your...