Gary Bembridge
How To Deal With Online Criticism And Attacks.
Stuart Heritage Talking at BlogCampUK London If you run a blog you will get helpful and supportive comments. You will also get abuse, criticism, nasty snipes and personal slights. It is an unfortunate reality that every Blogger, Twitter and YouTube user will face. How you…
Is Your Brand For The High Jump? What The Sport Teaches Us About Managing...
The history of High Jumping across the last century has proven how thinking about the same problem in different ways can yield dramatic step-change improvements in results. Results that can completely outclass, surprise and leave the competition way behind. It proved how to...
Why David Rudisha & Andrew Osagie Proved Focusing on Improving Your Brand’s “Personal Best”...
Every brand owner has to make 100% sure that they are focused on beating the market. Not their personal best. A mistake that too many make. This is a topic I am very passionate about. Previously I wrote on the topic in "Rebecca Adlington...
Should Brand Owners be App or Browser Focused as Mobile Internet Access Grows?
Access to the Internet is moving more and more mobile everyday. Not a surprise when most people have their mobile phone within an arm reach 24 hours of the day. This trend, though, is changing the nature of what people are doing, what they need...
Rebecca Adlington wins a Bronze Medal in London 2012 by swimming FASTER than when...
Rebecca Adlington, a Team GB swimmer in the London 2012 Olympics, won a Bronze medal last night as I write this in the 400 metres Freestyle race. She won Gold 4 years before in the Beijing Olympics. Rebecca Adlington won a Bronze (i.e. came...
Influencers Versus Brand Advocates: Which One is Better?
Influence and Advocacy is a topic I have a great interest in.So does just about every agency, brand owner - and individual who is active online. Influence is seen as a key tool that brand owners need to tap into. It is supposed to...
Why do so many brands and their ads lack a “big idea”?
In 1983, David Ogilvy wrote "I doubt if more than one campaign in a hundred contains a big idea". Has that changed since then? Ideas. That is what marketers hire and expect their communication agencies to crack for them. So why do we end...
STOP! What do these ads tell us about the 1st rule of successful communication?
The first thing that any piece of communication has to do is to stand out. It has to be noticed. If you don't do that then you have nothing! This is the theme of a campaign by Ogilvy Frankfurt for the Newspaper Industry. It is...
Why peer recommendations are absolutely critical for marketing success today
I am very intrigued and interested in the topic of the what influences someone to make the decision to buy your product or service. As all marketers and brand owners be!It an important and increasingly pressing challenge for marketers and agencies, as it is...
Can entertaining ads can work too? Do Compare the market / Compare the Meerkat...
I have written on the blog about how annoying and irritating adverts seem to be successful at driving business (click here to read my posting: Annoyingly annoying ads work! ) I was not suggesting that annoying people is a guarantee to be successful when creating...
You, Your Brand and Brand Tags. Should you care?
BrandTags: Crowd Sourcing what people think of brands I first came across and wrote about the Brand Tags site way back in 2008. The site has recently been taken over and launched again by a company called Solve Media. And so it is worth a...
Why all brand owners, and not just Facebook, should be concerned about growing access...
As we see in the news, the Facebook IPO has had a rocky ride. The price fell significantly in the 2 weeks after listing. Some investors are threatening to sue as they were not told, unlike major investors they claim, about a downgraded view...
Is it better to be a “left brain” or “right brain” driven marketer?
Source: http://blog.marketo.com Is it better to be a "Left Brain" or "Right Brain" marketer? To be a great marketer like Steve Jobs (Apple), Richard Branson (Virgin), Howard Schultz (Starbucks) and Phil Knight (Nike) do you need to be a "Left" or "Right" Brain Marketer? I...
7 Questions You Need To Ask Yourself Based on the Brandz Top 100 Global...
Based on the Brandz Top 100 Global Brands list just released, I believe there are at least 7 key questions everyone running a brand needs to ask and answer to help ensure success for their brand. In this posting I look at the major...
Influencers versus advocates. Which is more important for your brand?
Recently I wrote about Influencers (what is online influence, and why is everyone desperate to measure it?). In this, I look at what the difference is between an "influencer" and a "brand advocate", and why both are important. But why "brand advocates" are more...
What is online influence, and why is everyone desperate to measure it?
Influence. This is the new must have, and sought after, attribute online.It has been reported that some hotels in Las Vegas, for example, check on how influential their guests are in social media - and give them better rooms and attention if they are....
Is Saatchi CEO right, and marketing and strategy is dead?
At a speech to the UK IoD (Institute of Directors), the CEO of Saatchi & Saatchi (Kevin Roberts) declared that "Marketing is dead" The Drum Magazine reports. He went on to declare that "in today's crazy world strategy is dead, the big idea is...
Can only young marketers drive social media and digital marketing?
An article on the Marketing Week website this week has caused a bit of a rumpus and comment, including from me! It argued that age was now a major issue for success in marketing, due to the perception that younger people had better understanding...
In marketing, advertising and business the winners did not follow others! What are the...
Observation: Winners do not follow! When you think about great successes in business, politics, on TV or in the cinema - or in any other field for that matter - you will find that they succeeded and won by challenging the status quo. They took,...
What are the 4 main activities your consumer seeks digital to make easier, better...
I believe there is a very simple - but validated approach - for you as you consider the role of digital to build your brand or company. I use, and recommend, a straightforward way of thinking based on simple consumer habits and needs. It...