Becky Carroll is the author of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers (Wiley, 2011). She is the founder of Petra Consulting Group, on engaging customers through social media and customer experience. Her clients include Electronic Arts, Hewlett Packard, Fujitsu, and Ford. She is the Community Program Manager at Verizon, a social media lecturer at the University of California San Diego and a social media contributor for NBC TV San Diego. Read Becky Carroll's blog at Customers Rock!
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