Barry Devon

Is the SaaS Customer Journey Over?

Customer journey modelling and a belief in the efficacy of applying a structured journey to customer engagement through time is deeply ingrained in SaaS culture. That Customer Journeys deliver greater Customer Lifetime value is an article of faith for many. Why is this? Is it...

The $99 Sales Stack – How to Prospect on a Budget

As Akita are a Customer Success company, we are well aware of the first rule of Customer Success - 'avoid acquiring bad-fit customers'. This begins at the prospecting stage. Back in 2015, I wrote an article describing the suite of tools I was using for...

My Top 5 Prospecting Apps for the Lean Start-Up

As a start-up, we at Akita are always looking for ways to game/hack standard processes to minimize cost and maximize results. Below I list and describe five cheap or free services we utilize and you might find useful in identifying, researching and managing potential...

Can ‘Customer Success’ Supercharge IoT?

At Davos World Economic Forum 2016, there was much talk of the 4th Industrial revolution. The man who literally wrote the book on it, Professor Klaus Schwab, defines this revolution as being "…characterized by a fusion of technologies that is blurring the lines between...

Nobel Prize Research That Minimize’s SaaS Churn?

Even for companies with a laser focus on Customer Success, the period before a key client renewal can be a nervous one. How the customer 'feels' about your service at renewal is as (or more) important than the actual value they accrue. Every renewal...

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