Barry Devon
Barry Devon
Barry has always embraced new technology in the search for better results, both personally and for his clients. His career has developed in parallel with the evolution in computing, from 'on-premise' with Microsoft through the development of cloud computing with Salesforce.com and into Social Media with LinkedIn. He is Co-Founder and Head of Customer Acquisition with Customer Success platform, Akita, as well as running social selling consultancy, Devon Consult.
Is the SaaS Customer Journey Over?
Customer journey modelling and a belief in the efficacy of applying a structured journey to customer engagement through time is deeply ingrained in SaaS...
The $99 Sales Stack – How to Prospect on a Budget
As Akita are a Customer Success company, we are well aware of the first rule of Customer Success - 'avoid acquiring bad-fit customers'. This...
My Top 5 Prospecting Apps for the Lean Start-Up
As a start-up, we at Akita are always looking for ways to game/hack standard processes to minimize cost and maximize results. Below I list...
Can ‘Customer Success’ Supercharge IoT?
At Davos World Economic Forum 2016, there was much talk of the 4th Industrial revolution. The man who literally wrote the book on it,...
Nobel Prize Research That Minimize’s SaaS Churn?
Even for companies with a laser focus on Customer Success, the period before a key client renewal can be a nervous one. How the...