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Barbara Olson

Barbara Olson
With more than 25 years of data-driven marketing experience, Barb is a leader in designing loyalty and customer engagement programs and enhancement strategies for leading travel and hospitality, retail, and financial services brands. She is passionate about creating data-driven marketing solutions that delight customers and drive customer value leveraging her experience on both the client and agency side of the marketing business.

Renew Your Brand’s Experiential Rewards in 2022

While rewarding profitable customers with experiential rewards isn’t a new concept, customers’ mindsets and commerce habits have changed immensely since the COVID pandemic hit....

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