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Barbara Kahn

Barbara Kahn
Barbara E. Kahn is the Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center at The Wharton School of the University of Pennsylvania. Kahn has been quoted or featured in the New York Times, Wall Street Journal, Financial Times, Washington Post, USA Today NPR's Marketplace, and elsewhere. Kahn is author of Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials).

Global Brand Power: Experiential Positioning of a Brand

In the late 1980s, the Estée Lauder Companies set out to create a brand that would revolutionize the cosmetics industry. At the time, the...

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