Chris Bailey
Chris Bailey
Marketing and Customer Experience Designer at Bailey WorkPlay. Chris's extensive experience in marketing, consumer behavior, social science, communications, and social media helps nearly any type of business connect with its customers.
Why It’s Not Smart To Assume Universal Values
Think those values around ethical research you have are universal? Think again. The folks at Mind Hacks point to an interesting article from the...
Does Your Marketing Need A Shock To The System?
Every morning, I take the same path to work. It's partly due to expediency (it *is* the fastest way there) and partly due to...
2011: The Year of Leadership at Bailey WorkPlay
I love the "end of year" time, particularly the week wedged between Christmas and New Years. Everything sort of slows down and encourages the...
How To Mismanage Your Community The EMusic Way
Since 2005, I've been a loyal member of eMusic, a monthly music subscription service. What initially attracted me to eMusic was their terrific catalog...
Don’t Blame The Office – Let’s Recreate Our Workplace
To open his opinion piece on CNN called Why the office is the worst place to work, Jason Fried writes, Companies spend billions on rent,...
Want To Increase Your Email Subscribers? Easy Does It
Growing your email newsletter subscriber list or prospect housefile takes patience and planning. In addition to some of the usual good advice about subscription...
Mind Your Traditional Customer Service Channels
Still trying to figure out whether to give higher precedence to resolving customer service issues via social channels (Twitter, Facebook, etc.) or stick with...
Best Consumer Intel Found In The Wild
My regular readers know how much I love talking about market research where consumer intelligence is gathered “out in the wild” rather than through...
The Greatest Threat To Innovation? Our Impatience
I’ve worked with customers and around technology long enough to see something disturbing happen. I’m not sure when it all started. Maybe it was...
What Does Customer Delight Mean Anyway?
Anyone know what it means to “delight” customers? Or what it takes to exceed their expectations? Is it even worth the effort? These are...
Are We Down For The Count? Never!
One of my all-time favorite movies is Cool Hand Luke with Paul Newman and George Kennedy. Remember the classic scene where both men fight...
The Price Of Free And Google Voice
What’s the price of free? It’s not a trick question like “Who’s buried in Grant’s tomb” but a dead serious one, particularly if you’re...
Kill The Resume
I can’t possibly say how much I dig this article. Ben Popper at Business Insider advises companies Want To Hire Smart? Ditch The Resumes....
My Problem With the Fast Company Influence Project
The latest social media meme to roll around is Fast Company’s Influence Project and I’m going to take the role of pissy curmudgeon on...
Your Opinion Is Valuable To Us
Well, that is, if we ever get around to doing anything with your opinion. Sadly, that’s often the internal corporate dialogue that happens around...
Importance Of The Internal Customer Experience
A couple days ago, Eric Jacques wrote a post called How to Listen to Your Customers which was an excellent complement to my...
Sensemaking and the Customer Experience
How much do you know about your customers…I mean really know? Get beyond the demographics, beyond the statistics, beyond the purchasing numbers. How much...