Ashesh Shah

Customer Analytics in the Social Media Age

Social Media is the lovechild of the World Wide Web. Everyone is on social media. According to Statista, the active social media population worldwide is 4.14bn. That’s an awful lot of social media users, isn’t it? It’s not just users but brands too have...

Dawn of New CRM strategy in the Digital age

As the technology continues to evolve it’s important to stay ahead of the curve with strategies that are customer-focused and utilize digital techniques to keep customers engaged and satisfied. No business enterprise in the world can succeed without one crucial thing on its side -...

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