Ashesh Shah
Datafication of Customer Relationships
People often consciously or unconsciously reveal personal information as they perform daily activities like shopping, communicating, using apps, sharing photos, and much more. This provides vast possibilities for analysis and is currently driving many businesses. Data analytics was not known until Duhigg wrote a...
The Impact of Gamification on Customer Experience
Gamification is known to invoke gameful, richer, and appealing experiences and engage users in an effective way. It drives pervasive and behavioral change in the users to grab their attention. Did you know an increase of customer attention by 5% can help you fetch 25-95%...
How Conversational AI can bridge the gap in retail?
Annabelle was flipping through the colorful pages on her tablet. On the screen, she saw an animal that looked strikingly similar to a skunk; however, it was named Zorilla. She blurted out, "Alexa, why do they call that animal a zorilla, while it appears to...
‘Phygital’ Future- Every CX expert needs to know.
H & M’s most popular pop-up store on a Dutch beach back in 2011, reminds us of the faddish trend of pop-up retail. Physical retail stores were the most preferred shopping mode for gen X a decade back; nevertheless, a transition is currently taking...
Metaverse — The Next Big Thing
Paul is willing to invite his friends to his new apartment. However, few of his friends are based in the USA, while few are in UAE, India, and other parts of the world and they can't attend the housewarming ceremony. Paul can invite his...
Technology-Enabled Personalization in Retail
Augmenting Retail space with intelligent technologies that can create an interactive and context-specific personalization experience. Technology-driven innovations ranging from one-click ordering to personalized recommendations to smart speakers to anticipatory shipping are redefining shopping. Modern technologies like AI, VR, IoT are enhancing the intelligence of the...
Why Customers Need To Be The Core Of Digital Transformation
What a digital transformation can accomplish? Operational excellence, strong business processes, better customer experience, and so on. While these objectives are conceivable, why companies are reporting high failure rates for digital transformation? The foremost reason could be, many of them focus on the financial...
Customer Analytics in the Social Media Age
Social Media is the lovechild of the World Wide Web. Everyone is on social media. According to Statista, the active social media population worldwide is 4.14bn. That’s an awful lot of social media users, isn’t it? It’s not just users but brands too have...
Dawn of New CRM strategy in the Digital age
As the technology continues to evolve it’s important to stay ahead of the curve with strategies that are customer-focused and utilize digital techniques to keep customers engaged and satisfied. No business enterprise in the world can succeed without one crucial thing on its side -...