Ashesh Shah

Technology-Enabled Personalization in Retail

Augmenting Retail space with intelligent technologies that can create an interactive and context-specific personalization experience. Technology-driven innovations ranging from one-click ordering to personalized recommendations to smart speakers to anticipatory shipping are redefining shopping. Modern technologies like AI, VR, IoT are enhancing the intelligence of the...

Why Customers Need To Be The Core Of Digital Transformation

What a digital transformation can accomplish? Operational excellence, strong business processes, better customer experience, and so on. While these objectives are conceivable, why companies are reporting high failure rates for digital transformation? The foremost reason could be, many of them focus on the financial...

Customer Analytics in the Social Media Age

Social Media is the lovechild of the World Wide Web. Everyone is on social media. According to Statista, the active social media population worldwide is 4.14bn. That’s an awful lot of social media users, isn’t it? It’s not just users but brands too have...

Dawn of New CRM strategy in the Digital age

As the technology continues to evolve it’s important to stay ahead of the curve with strategies that are customer-focused and utilize digital techniques to keep customers engaged and satisfied. No business enterprise in the world can succeed without one crucial thing on its side -...

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