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Alexandre Sagala

Alexandre Sagala, Sagala
Founder and CEO of Pertinence Media, a team of experts that provide high quality digital transformation and digital marketing services for e-commerce, retailers, SMEs and B2B companies.

Behavioural marketing – Increase the relevance of your emails

One of the marketing challenges of today is producing a message that resonates with your customers or prospects. They are inundated with advertisement, sales...

Spring cleaning for your email marketing: 5 pointers to help you improve

Spring often brings a sense of renewal and the need for a clean-up. Why not take this chance to do the same for your...

Behaviour based email marketing

Email marketing has seen its fair share of success of the last couple of years. It has been one of the tools of choice...

Drive email marketing relevance

Email marketing has to be one of the oldest and still most widely used online marketing tactics. Email has a lot of advantages: almost...

7 Steps to Effective Lead Scoring

Lead scoring can seem daunting at first but will become invaluable in your quest to generate sales qualified lead. We all know that lead...

10 Marketing Automation Tips for First-Time Users

Marketing automation can be extremely useful for your business. If you manage it correctly and have the right processes in place you can drive...

Top 4 Benefits Gained from Adopting Marketing Automation

Here are the Top 4 Benefits Gained from Adopting Marketing Automation. There are plenty more but in our minds these are the ones that...

Essential Email Marketing Metrics in 2011

In a recent email metrics survey published by Marketing Sherpa Clickthrough rate (92%) is still the top tracked email metric measured by organisations. Followed...

B2B Lead generation trends to watch in 2011

1. Continue increasing their spending on online marketing activities (content creation, blog, SEO, email marketing and paid search) and will decrease spending on their...

7 Marketing Automation Trends

Marketing automation is one of the fastest growing segments in the CRM market, especially in the B2B space. Features such as lead generation and...

Who else wants more quality prospects?

This is part 5 of the series: 6 Easy Steps to Double B2B Conversions One of the challenges in internet marketing is ensuring you are...

Lead scoring for increased conversion rates

With the constant pressure on marketing departments to provide leads to sales the natural tendency is to push all leads directly to sales with...

Lead nurturing 101

Effective lead nurturing is crucial to successful b2b marketing. 95% of the prospects visiting your website today are there for research, but as many...

Test and Test Again to Increase Web Conversions

This is part 2 of the series: 6 Easy Steps to Double B2B Conversions Why should you test? I know this point is mentioned in…

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