Founder and CEO of Pertinence Media, a team of experts that provide high quality digital transformation and digital marketing services for e-commerce, retailers, SMEs and B2B companies.
One of the marketing challenges of today is producing a message that resonates with your customers or prospects. They are inundated with advertisement, sales...
In a recent email metrics survey published by Marketing Sherpa Clickthrough rate (92%) is still the top tracked email metric measured by organisations. Followed...
1. Continue increasing their spending on online marketing activities (content creation, blog, SEO, email marketing and paid search) and will decrease spending on their...
Effective lead nurturing is crucial to successful b2b marketing. 95% of the prospects visiting your website today are there for research, but as many...