Arundhuti Roy

5 reasons you should stick to your existing customers

“There is an increase in the churn rate, if you don’t value your customers”. Agree? Churn rate in itself is a common phenomenon. Perhaps, there’s always a possibility to reduce it. When we try to improve our churn rate, its customer centricity results in...

Give these 5 reasons to your customers to consider your product

Companies and technologies are at the crossroads of development and each organization comes up with a different strategy so as to attract customers and at the same time is able to make them realise the importance of their product. A good business leader is...

Are you using that Personalized Message for your customers?

When people give you attention, don’t you like it? C’mon everybody does! When people specify us or specifically talk about us in their conversations, there is a sense of “being important” or “feeling important” generated within our minds. This a follow-up article to my previous...

“Simplification” is the key to reach customers

“Almost all quality improvement comes via simplification of design, manufacturing...layout, processes and procedures.” When things are less complicated , you face less trouble and it is easier to take decisions. When you tend to pitch-in a lot of effort in understanding something which is not...

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