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Anudit Vikram

Anudit Vikram
Anudit Vikram is Senior Vice President and Chief Product Officer for Audience Solutions at Dun & Bradstreet. He is responsible for overseeing data-driven audience targeting, deterministic data and verification of audiences in programmatic advertising. Anudit joined Dun & Bradstreet in 2014 from Merkle, where he was VP, Digital Marketing Technologies. Prior to that, Anudit held positions at nPario, Yahoo!, Operative Media, Inc., The Digital Group and Microsoft. Anudit holds a degree in Electronics from University of Pune and a Master’s Degree in Management from Columbia University.

Closing Strong and Kick-Starting the New Year

As 2018 winds to a close, we start to see a flurry of activity in sales and marketing to try to close the year...

Look Beyond Technology for ABM Success

Account-Based Marketing (ABM) has been a widely touted means for winning and retaining high value accounts in recent years. ITSMA found that almost...

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