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Anthony Wilkey

Anthony Wilkey
Anthony Wilkey, Regional Director at SmartFocus, a global leader in real-time, personalized cloud marketing, has worked in the fields of CRM and marketing intelligence for more than 15 years. He has extensive experience with working on collaborative, often multinational digital ventures and is especially focused on topics such as multichannel marketing, marketing automation and data-driven marketing strategies. Anthony is also involved with the DMA, sitting on the Email Marketing Council and its Benchmarking Hub, responsible for producing and editing a number of industry reports each year.

Four Reasons Why Personalized Marketing is Critical to Your Business

True personalization is more than just customizing a promotional email or newsletter with each customer’s first name; it’s about creating unique experiences for each...

How data drives customer engagement through meaningful marketing

In order for businesses to create marketing messages and campaigns that are meaningful for their customers they must first be able to answer one...

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