Anneke Seley
Anneke Seley
Anneke Seley was the twelfth employee at Oracle and the designer of OracleDirect, the company's revolutionary inside sales operation. She is currently the CEO and founder of Phone Works, a sales strategy and implementation consultancy that helps large and small businesses build and restructure sales teams to achieve predictable, measurable, and sustainable sales growth, using Sales 2. principles.
The social revolution is a trust revolution
Credit: theage.com.au "The social revolution is a trust revolution." This statement appeared on the 9th slide of Marc Benioff's opening keynote, "Business is Social," during…
Are the Best Sales People Introverted or Extroverted? The Answer May Surprise You.
I just finished reading Susan Cain's book, Quiet: The Power of Introverts in a World that Can't Stop Talking. Most of us already know...
McKinsey on Sales Growth: Five Proven Strategies (Author Interview)
McKinsey on Sales Growth: Five Proven Strategies (Author Interview) McKinsey is arguably the best known and respected management consulting brand in the world. Their customers...
Having Trouble Hiring Inside Sales Reps? Here’s an Idea
Having Trouble Hiring Inside Sales Reps? Here's an Idea If you are building a new inside sales team or expanding an existing one, you know...
Achieve Breakthrough Thinking: 4 Similarities Between Moneyball and Sales 2.0
Oscar-nominated film, Moneyball, starts with this quote by superstar Mickey Mantle: “It’s unbelievable how much you don’t know about the game you’ve been playing...
37 Character Tweet Led to Multi-Thousand Dollar Opportunity.
Still think Social Selling is a lot of hype? While large and small companies alike continue to puzzle over the impact of social media on...
3 Question Quiz: Test your Inside Sales knowledge
Think you have a pretty good handle on common inside sales practices? Let's see how your knowledge compares with results just published from our...
14 Business-Killing Things I Learned About Selling to Tech Buyers
All because of someone I met on LinkedIn I was recently engaged in a passionate discussion with a new friend of mine, Kenny...
Six Ways to Woo SMB Executives
Six Ways to Woo SMB Executives Dell's DWEN Event Does it Right If your company is wondering how to effectively sell to the massive SMB…
Four Reasons Why Your Website Should Be Part of Your Sales 2.0 Strategy
In the Sales 1.0 era, prospects had to talk to those of us in Sales in order to get information about our products and...
Training for Sales Enablement Success
I'm publishing a series of Q&A excerpts from my interviews with Sales 2.0 leaders. This is the third of three excerpts from my interview...
Video and Playbooks for Sales Enablement
I'm publishing a series of Q&A excerpts from my interviews with Sales 2.0 leaders. This is the second of three excerpts from my interview...
Defining Sales Enablement
I'm publishing a series of Q&A excerpts from my interviews with Sales 2.0 leaders. This is the first of three excerpts from my interview...
Sales Innovation in a Traditional Industry
This is the second excerpt from my interview with Ned Trainor, president and co-founder of BuildSite, an online product database used by the construction...
Salesforce.com Goes Social and Reduces E-mail 40%
For all the talk about how social media will transform the way we sell, I have seen few examples of sales-department–wide adoption and even...
Wisdom from an Octogenarian: A Thanksgiving Tribute to my Sales 2.0 Uncle
"Oom Ronald" (Uncle Ronald), my 80-year-old uncle from Holland came to visit me in San Francisco last week. Although Ronald would not call himself...
Sales 2.0 Leaders Interview Series: Advice for Getting Marketing & Sales Aligned
I'm publishing a series of Q&A excerpts from my interviews with Sales 2.0 leaders, which will appear in my next book. This is the...
How does Sales 2.0 help your customers?
How does Sales 2.0 help your customers? If attendance at the Sales and Marketing 2.0 conference (formerly known as the Sales 2.0 conference) is any...
Sneak Preview: 2010 Inside Sales Compensation Study
Next month, Phone Works will publish the 2010 compensation report on sales development (lead generation) and inside sales (quota-carrying) reps as well as managers....
Eight Sales & Marketing Insights I Gained at Recent Events
It’s conference season! If you’ve been unable to leave the office and the daily demands of your day-to-day job, not to worry. Here’s a...