Andy Wood
Andy Wood
GI Insight
Andy Wood, Managing Director, GI Insight, has over 21 years of experience in the field of database marketing and vast experience in the creation and management of retail loyalty programmes. His particular skills lie in the analysis of data and its application to improving customer communication, turnover and ultimately profit
Study shows supermarkets doing best job of getting close to customers but some retail sectors struggling
New GI Insight Customer Intimacy Index also reveals that firms in many industries are bonding well with the young but most are failing to...
The pitfalls in loyalty, insight and database marketing – and how to avoid them
Understanding consumers and their spending habits is essential to carrying out effective customer communications. By sending targeted, personalised messages a company can get more...
Customer intimacy: who is achieving it and who needs work?
Know your customers' is a mantra that just about every company understands and embraces – or at least pays lip service to. The question...
How loyalty schemes won the day in the recession and helped companies position themselves for post-recession success
Customer loyalty programmes have been the key weapon for businesses in the battle to win the hearts of customers who might have been wavering...
Supermarket Slippage
There is little doubt that supermarkets have been weathering the recession rather well with many reporting strong profits and increased sales. And, with a...
Marketing in a recovering economy
Over the last few months much has been said about the importance of customer retention in the recession rather than wasting squeezed marketing budgets...
Retention in a Recession
With a recession in full swing, cutbacks are being made. The latest Bellwether report from the IPA revealed that the rate of decline of...
Study Identifies Loyalty Scheme Winners in an Economic Downturn
Over the slow economy of the next twelve months supermarkets, mobile phone companies and DIY/ gardening firms are best placed to use their loyalty...
M&A: Making It Work With Effective Communications
M&A has been greatly boosted by the private equity financing route, last year setting new records. Now that a credit crisis is upon...