Andrew Hally
Andrew Hally
Andrew is the CMO of Bynder, the global leader in digital asset management (DAM), providing the most powerful and scalable SaaS solution for brand management. Currently, Andrew is helping Bynder manage its next phase of expansion. He has more than 20 years of experience in leading marketing and product teams at international and fast-growing organizations, including Allego, Cazena and Bullhorn.
Why the personalization “hype cycle” is over
Any marketing and advertising professional knows that personalization is an essential part of any digital advertising strategy. Targeted, relevant marketing performs better. But after...