Andrew Grant

Customer Experience is the Next Frontier

Some data about the imperative of CX, its ROI, and some important future trends. Despite heavy investment in R&D, many brands are producing similar products and finding that customer interaction may be the next frontier of business advantage. In the following presentation, I share data...

The Money Value of Loyalty

Given the lengthy purchase cycle for new cars and the intense competitiveness of the market, car dealers have a special challenge in creating loyal customers. Is it worth it? A linkage study funded by MaritzCX “showed them the money.”  While all businesses would likely agree...

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