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Andrew Grant

Andrew Grant
Andrew Grant is the VP of Automotive Services for MaritzCX Europe. He has over 25 years in market research, half gained in client companies and half in research agencies. Andrew has implemented continuous satisfaction programmes, brand and advertising development, and product development and testing in a wide range of fields, from oil and automotive to FMCG. He specializes in CX management, brand development, communications development, and qualitative and quantitative segmentation studies, but values above all the ability to translate consumers' needs and wants into actionable data for clients.

Customer Experience is the Next Frontier

Some data about the imperative of CX, its ROI, and some important future trends. Despite heavy investment in R&D, many brands are producing similar products...

The Money Value of Loyalty

Given the lengthy purchase cycle for new cars and the intense competitiveness of the market, car dealers have a special challenge in creating loyal...

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