Amy Bishop
Amy Bishop
Amy works in marketing and digital strategy. Specializing in social business, Amy focuses on the convergence of marketing, digital strategy and customer experience - developing strategies to help companies increase sales, lead generation, web traffic and brand awareness. Connect with Amy on Twitter, LinkedIn or Pinterest.
10 Ways to Supercharge Digital Marketing with Data [Infographic]
Most digital marketers will tell you that understanding and analyzing big data is crucial to the future of their business. While the real value...
3 Vital Lessons for Delighting Customers with Mobile
Not surprisingly, 2014 could be the breakout year for mobile-first design. In 2013, mobile phones and their users were responsible for nearly a fifth of...
Healing the Disconnect Between Ecommerce and Customer Experience
In order to be truly effective, an ecommerce website should provide a holistic and pleasant overall customer experience. Customers that become engaged in an...
Investing in Marketing Technology for Long-term Customer Experience Success
How your business communicates with its customers is a large part of establishing and expanding a successful, long-term relationship with them. Modern technology has...
3 Customer Experience Lessons from the Holiday Shopping Season
Consumers prepared to spend more this holiday season are looking for ways to add additional value to their purchases. For retailers who can deliver consistent customer...
Cloud Computing Basics Every CMO Needs to Know
The data and analytics changes that marketers have faced recently are only the tip of the iceberg. Customers are informed and businesses require more sophistication to...
Three Ways to Improve Customer Experiences Through Big Data Analysis
Back in the dinosaur era of marketing, before computers and the advent of the Internet, businesses used to go about their marketing in simple,...
Getting the Gist of Big Data Findings
If every business — of any size and in any industry — shares one pie-in-the-sky goal, it's to connect with target consumers when they're...
Three Ways Cloud Storage Affects Customer Experience
In today's fast-paced world, customer experience is about more than just the interactions your employees have with each consumer. It’s also about the products...
The Changing Face of Marketing: Collaborating with IT on Big Data Analytics
For the marketing world, the emergence of big data is the industry's biggest challenge while simultaneously being its biggest opportunity. In case you're unfamiliar...
How to Craft the Ultimate E-commerce Customer Experience
Over the past decade, the e-commerce market has grown into a behemoth that generates $50 billion per quarter in the United States alone. This...
Connecting Your Visual Branding to the Customer Experience
Do you want people to instantly recognize your company? Do you want those same people to associate your brand with positive emotions? If you...
Unifying the Cross-Channel Customer Experience With Mobile & Local SEO
Using local search engine optimization (SEO) techniques in combination with a mobile-optimized version of your website can help blend and personalize a customer’s digital...
Delivering Actionable Insights from Big Data
Enterprise companies are flooded with massive amounts of information about customer activity from a variety of sources, including social media, sales transactions and customer...