Alison Bond, director of The Halo Works Ltd.
, is the author, with Merlin Stone, of Direct Hit
(Financial Times/ Prentice Hall, 1995), The Definitive Guide to Direct and Interactive Marketing
(Financial Times/ Prentice Hall, 23) and Consumer Insight
(Kogan Page Ltd., 24). She is also visiting fellow at CSEM, a partner of Brunel University.