Alison Bond
Alison Bond
Alison Bond, director of The Halo Works Ltd., is the author, with Merlin Stone, of Direct Hit (Financial Times/ Prentice Hall, 1995), The Definitive Guide to Direct and Interactive Marketing (Financial Times/ Prentice Hall, 23) and Consumer Insight (Kogan Page Ltd., 24). She is also visiting fellow at CSEM, a partner of Brunel University.
Is Happiness Something Organisations Should Target?
The Government in the UK started to measure “happiness” several years ago. Many businesses and organisations measure “employee engagement” and...
How to Fix a Broken Relationship Between Client and Contractor
Sometimes a partnership between a contractor and a client is excellent from day one. The price was right for all concerned, the scope...
Supportive Leadership at Rontec Drives Customer Satisfaction, Business Growth
I judge several customer service awards each year which is always interesting because it gives an insight in to what "good" looks like in...
How to Keep Everyone Focused on the Customer Strategy
I watched someone learning to plough using two shire horses. The horses were very well trained and experienced. The hapless man managing...
Three Key Qualities of Exceptional Leaders
Being a market research consultant means I spend my time questioning ideas and people, writing up findings and sharing insights. This have given me...
Taming the Command and Control “Monster” to Deliver Value, not Just Activities
Ten years ago it became clear to me that customer satisfaction measurement wasn't working. I felt like I had been part of the problem....
Busy is Not Better: Measure the Benefits That Matter
One of the agreements I had with my husband when we got married twelve years ago was that we were not going to do...
Good Riddance to the Bubble. Now Build a Sustainable Business With This Tried and True Three-Point Plan
So the bubble has burst. I reckon this is the best news we have had in a very long time. During the last few...
As Enron Shows, Tying Everything to Profit Is Not the Way to Grow a Business
If customers buy benefits, why do most businesses spend so much time measuring transactions? Benefits are the things that are derived from an organization. Transactions...
Have the Customer at the Heart of What You Do and Your Business Will Benefit
An organization goes in the direction of its measures, or at least it tries to. That is why it has measures. So for example,...
Make Your Organization Sustainable: Align It to the Benefits Customers Want
Wespac, the Australian bank, has introduced a new idea. It is going to make outbound calls to credit card customers who are "exhibiting payment...
We Don’t Need Another Hero …
I recently had the chance to meet a group of young customer service professionals. They had been selected for their leading-edge skills and deemed...