Alexis Karlin
Alexis Karlin
B2B marketing professional, Alexis Karlin, brings high quality experience to the table at Percussion Software. Her creative marketing skills help drive high quality leads to the sales team. She imparts her passion for social media to other team members, to help promote brand awareness for the organization. Through organization and enthusiasm she is able to show marketing isn't just about process and technology, it is about the passion behind the brand.
Is It Your Technology That’s Broken or Your Process?
48% of marketers will increase their inbound marketing budget in 2013–the third year in a row inbound budgets are increasing at or near a...
Interactive Campus Maps and Value Before Content
Today's college search looks very different from what a prospective student's parents might remember, and possibly even from what it was when an older...
Tips for Writing Your WCM RFP
As an avid fan of Mad Men, I of course watched this week's season finale episode. (Spoiler Alert!) No, I'm not going to harp...
FIVE steps to creating compelling content
Creating content is getting complicated. And expensive. In 2013, 68% of CMOs will increase their budget for content marketing. B2C companies in North America...
Content Marketing: How to Make It Work Webinar Questions Answered
Here are the answers to the numerous questions we received from listeners during the AMA sponsored "Content Marketing: How to Make It Work" webinar...
Buzz Isn’t the Only New Thing About Content Marketing
Is the Hype Machine threatening to overwhelm the value of content marketing? According to Website Magazine's March 2013 article on the Top 50 Content...
3 Gadgets from CES 2013 to Help Your Content Marketing Strategy
If you love technology, or just enjoy gadgets, the next most important thing to setting New Year's resolutions is watching the plethora of fun...
Social Marketing Brain-Teaser: Will Apple Jump the Shark by Investing in Twitter?
There has been recent buzz about Apple investing in Foursquare in order to align itself with one of the most highly respected location-based services...
7 Steps Toward Creating a Flawless Digital Marketing Strategy
Digital marketing is here to stay. While there isn't a clear-cut set of guidelines for creating a flawless digital strategy, at Neolane we believe...
Are You Keeping Up With 5 Digital Marketing Trends in 2012?
Digital marketing is a constantly evolving landscape. New technologies and tools that can be used for marketing purposes are steadily being developed, creating a...
Back to the Basics: 10 Fundamental Digital Marketing Strategies
In today's digital marketing world, savvy companies realize success by employing a variety of marketing strategies. However, not just any strategy will work. To...
5 Digital Law Lessons Learned at Suffolk
On April 13, I had the pleasure of attending a class at Suffolk Law School, "Social Networking Sites: Law, Policy & Practical Strategies." Although...
3 Traditional Marketing Channels Digital Has Eclipsed
Some might say traditional marketing offers straightforward tactics for achieving success. However, as digital marketing has come to the forefront of most marketers' agendas,...
25 Intriguing Digital Marketing Statistics
When recommending a new marketing strategy or tactic it's great to have some statistics to support your recommendations. With that in mind, we've compiled...
Leveraging Cross-Channel Messaging to Market to the Customer, Not the Channel
Neolane's VP of Marketing Kristin Hambelton recently hosted a webinar with guest speaker Shar VanBoskirk, vice president and principal analyst from Forrester Research. The...
Reality Check Using Augmented Reality: What’s Next in Customer Engagement
Have you ever walked into a store with the goal of buying something specific, say a few items for a party you are hosting,...
Stalking With Style on Twitter
With more than 175 million users, few can argue that Twitter isn't a valuable resource for tracking everything from consumer sentiment to the latest...
An empty cask is easily rolled
After trying to digest the flood of news stories and blog posts analyzing the Google+ launch yesterday, I wanted to add my perspectives, specifically...
Stalking with Style on LinkedIn
We recently introduced a series of "Stalking with Style" -themed posts and asked readers' opinion on what you wanted to us to write about....
How StumbleUpon Inflated Our Intern’s Ego
Although this blog post could be about how our intern now walks around the office with a puffed chest, I assure you it isn't....