Alexis Karlin

Is It Your Technology That’s Broken or Your Process?

48% of marketers will increase their inbound marketing budget in 2013–the third year in a row inbound budgets are increasing at or near a 50% pace. It seems each month more platforms spring up to claim a piece of that spending, and promise the...

Interactive Campus Maps and Value Before Content

Today's college search looks very different from what a prospective student's parents might remember, and possibly even from what it was when an older sibling went through the same process not so long ago. The increased availability and adoption of social media, online resources,...

Tips for Writing Your WCM RFP

As an avid fan of Mad Men, I of course watched this week's season finale episode. (Spoiler Alert!) No, I'm not going to harp about Sterling Cooper and Partners kicking out Don Draper or how Peggy is going to be the next Don. ...

FIVE steps to creating compelling content

Creating content is getting complicated. And expensive. In 2013, 68% of CMOs will increase their budget for content marketing. B2C companies in North America use up to 14 (yes, you read that right!) social media channels to spread the word about their brand. And...

Content Marketing: How to Make It Work Webinar Questions Answered

Here are the answers to the numerous questions we received from listeners during the AMA sponsored "Content Marketing: How to Make It Work" webinar on Tuesday.  We learned strategy behind an effective content marketing plan, and also that Aaron Dun sounds just like Jim...

Buzz Isn’t the Only New Thing About Content Marketing

Is the Hype Machine threatening to overwhelm the value of content marketing?  According to Website Magazine's March 2013 article on the Top 50 Content Management Platforms:  (which we are thrilled to be included in), "The only thing really 'new' about content marketing is the...

3 Gadgets from CES 2013 to Help Your Content Marketing Strategy

If you love technology, or just enjoy gadgets, the next most important thing to setting New Year's resolutions is watching the plethora of fun gadgets coming out of the Consumer Electronics Show each year.  CES 2013 is wrapping up today and personally, I love...

Social Marketing Brain-Teaser: Will Apple Jump the Shark by Investing in Twitter?

There has been recent buzz about Apple investing in Foursquare in order to align itself with one of the most highly respected location-based services available to mobile users. At the same time, there have also been various reports in recent months that Apple could...

7 Steps Toward Creating a Flawless Digital Marketing Strategy

Digital marketing is here to stay. While there isn't a clear-cut set of guidelines for creating a flawless digital strategy, at Neolane we believe there are certain steps marketers can take to execute effective campaigns and position themselves for success in our ever-evolving digital...

Are You Keeping Up With 5 Digital Marketing Trends in 2012?

Digital marketing is a constantly evolving landscape. New technologies and tools that can be used for marketing purposes are steadily being developed, creating a space that is always in flux and that offers infinite opportunities for digital marketers. While it may be difficult to...

Back to the Basics: 10 Fundamental Digital Marketing Strategies

In today's digital marketing world, savvy companies realize success by employing a variety of marketing strategies. However, not just any strategy will work. To showcase the digital marketing "fundamentals" will help drive success and ROI, we'll offer up our own Late Show Top Ten...

5 Digital Law Lessons Learned at Suffolk

On April 13, I had the pleasure of attending a class at Suffolk Law School, "Social Networking Sites: Law, Policy & Practical Strategies." Although it was a long day, it was an information-packed session which taught me innumerable lessons of value. Here are 5...

3 Traditional Marketing Channels Digital Has Eclipsed

Some might say traditional marketing offers straightforward tactics for achieving success. However, as digital marketing has come to the forefront of most marketers' agendas, keeping up with this evolving trend has become vital for any brand, product, or company to stay afloat. Digital marketing...

25 Intriguing Digital Marketing Statistics

When recommending a new marketing strategy or tactic it's great to have some statistics to support your recommendations. With that in mind, we've compiled 25 of the most intriguing digital marketing statistics we could find. Whether you need to justify your digital marketing...

Leveraging Cross-Channel Messaging to Market to the Customer, Not the Channel

Neolane's VP of Marketing Kristin Hambelton recently hosted a webinar with guest speaker Shar VanBoskirk, vice president and principal analyst from Forrester Research. The key focus of the webinar was to highlight the benefits of adopting an integrated, customer-centric approach to cross-channel messaging to...

Reality Check Using Augmented Reality: What’s Next in Customer Engagement

Have you ever walked into a store with the goal of buying something specific, say a few items for a party you are hosting, only to wander aimlessly through the aisles, underwhelmed by the choices and leaving feeling frustrated? This happened to me recently...

Stalking With Style on Twitter

With more than 175 million users, few can argue that Twitter isn't a valuable resource for tracking everything from consumer sentiment to the latest business trends. Despite high traffic on this content-rich site, it is often underutilized by sales and business development professionals....

An empty cask is easily rolled

After trying to digest the flood of news stories and blog posts analyzing the Google+ launch yesterday, I wanted to add my perspectives, specifically from the digital marketing vantage point. For many marketers who are already working diligently to engage and build valuable...

Stalking with Style on LinkedIn

We recently introduced a series of "Stalking with Style" -themed posts and asked readers' opinion on what you wanted to us to write about. While many marketers expressed familiarity with branding efforts on Facebook and Twitter, it seems LinkedIn is still unchartered territory...

How StumbleUpon Inflated Our Intern’s Ego

Although this blog post could be about how our intern now walks around the office with a puffed chest, I assure you it isn't. This post is about the power of StumbleUpon. Take this real-world example. Neolane's blog, The Cross-Channel Conversation, was launched in February...

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