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Aleksandr Galkin

Aleksandr Galkin
Competera
With twelve years of experience in auditing and consulting retailers, I am CEO & Co-founder of Competera, price optimization software for enterprise retailers looking to increase revenue and stay competitive. I am also a Forbes contributor, speaker at IRX, e-Commerce and RBTE conferences.

You shouldn’t offer the lowest prices for all the products to entice customers

Aleksandr Galkin -
It may seem an illogical statement, but I stand by it. When you fight for the customer’s attention every second of the day, you...

3 ways to attract more customers and boost sales effectiveness

Aleksandr Galkin -
Shoppers are growing harder to please every single day. Empowered with technology, they have far more options to choose from. Therefore, they jump from...

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