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Aleksandr Galkin

Aleksandr Galkin
With twelve years of experience in auditing and consulting retailers, I am CEO & Co-founder of Competera, price optimization software for enterprise retailers looking to increase revenue and stay competitive. I am also a Forbes contributor, speaker at IRX, e-Commerce and RBTE conferences.

You shouldn’t offer the lowest prices for all the products to entice customers

It may seem an illogical statement, but I stand by it. When you fight for the customer’s attention every second of the day, you...

3 ways to attract more customers and boost sales effectiveness

Shoppers are growing harder to please every single day. Empowered with technology, they have far more options to choose from. Therefore, they jump from...

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