Alex Day

Five Steps to Kickstart your Customer Journey Mapping

The pandemic and subsequent stay-at-home orders forced nearly all in-person interactions to go digital, which has created mountains of new customer data. This has also presented a new challenge – how do you meet customers on their buying experience and digitally give them the...

Understanding and Refining the CX Moment of Truth

A critical part of getting customer experience right is effectively mapping the customer journey, and more importantly – finding the customer’s “moment of truth.” This is the part of the journey that makes or breaks the experience, but many companies fail to understand what...

New Posts