Alexander Graf
Alexander Graf
Alexander Graf is one of the top e-commerce minds in Germany. He is a passionate e-commerce entrepreneur who to date has built more than 10 companies, including e-commerce leader Spryker Systems which he co-founded. He is evangelical about e-commerce and marketplace selling and explores these themes via his blog, Kassenzone, now the largest German podcast on e-commerce, and in his best-selling book, The E-Commerce Book.
What B2B E-Commerce Customers Want and How to Deliver It
More and more B2B organizations are turning to e-commerce as a way of supercharging their way of doing business and adding additional revenue streams....
For a Better Customer Experience, Organizations Must Separate Commerce from Social E-Commerce
e-commerce entrepreneur Alexander Graf explains why customer-focused brands should accept that social media is not going to drive the next major shift in retail All...
2022—Predicting the Winners and Losers in a Year of Reimagining Digital Commerce
E-commerce expert Alexander Graf predicts what will change—and what will remain the same—in the year ahead Brands have traditionally relied on selling to the likes...
PayPal Moves into Cryptocurrency—Discretion Remains Key
PayPal is expanding its cryptocurrency services, but e-commerce expert Alexander Graf argues that this is not a green light for retailers and merchants to...
The Steps to B2B Marketplace Success
E-commerce expert Alexander Graf outlines how to win in the B2B marketplace space For those of us who live outside Germany, the name of the...
How The Personal Touch Can Set Retailers Apart in The Age of Amazon
E-commerce expert Alexander Graf outlines how retailers can find a way out of the Amazon jungle In late April this year, Amazon gave us...