Akin Arikan
Akin Arikan
Akin Arikan, is the author of Customer Experience Analytics and Multichannel Marketing: Metrics and Methods for On and Offline Success. Akin has been working with analytics practitioners since 1999.
How To Measure Brand Equity With Web Analytics
Search Engine Strategies in San Jose is coming up in about two weeks time. Representing Unica's web analytics solutions, I will have the pleasure of joining...
Hire People Who Care About Performance!
What is the difference between those who get a web analytics solution vs. those who really GET WEB ANALYTICS? The following advice by Tom...
Awesome Book on Web Analytics
Having been in the web analytics industry since 1999 (more or less), I have had the pleasure of observing progress on many fronts. Yesterday,...
Do You Think “Life Time Value” Is a Metric or a Verb?
Maybe the most fun aspect of my work is that I have many colleagues from both the online and the offline marketing worlds. So...
Web Analytics Are Four-Dimensional Now (Or How Many Do You See?)
How many dimensions do you see when you do web analytics for your business? Three or four? Or more? Don't stop short! Back in the...
The Online-Offline Fusionist
These are exciting times for web analysts, online and offline marketers. Maybe a bit scary too. Change is in the air. The online and...