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Awesome Book on Web Analytics

Having been in the web analytics industry since 1999 (more or less), I have had the pleasure of observing progress on many fronts. Yesterday, when I received my copy of "Web analytics an hour a day" by Avinash Kaushik I thought to myself that...

Do You Think “Life Time Value” Is a Metric or a Verb?

Maybe the most fun aspect of my work is that I have many colleagues from both the online and the offline marketing worlds. So I get to learn and compare the view points of both sides. Sometimes, both sides have different names for the...

Web Analytics Are Four-Dimensional Now (Or How Many Do You See?)

How many dimensions do you see when you do web analytics for your business? Three or four? Or more? Don't stop short! Back in the 90s web analytics were rather 1 dimensional, namely just traffic stats. Then web analytics became two dimensional. Do you remember...

The Online-Offline Fusionist

These are exciting times for web analysts, online and offline marketers. Maybe a bit scary too. Change is in the air. The online and offline are fusing into two sides of the same coin. As a consequence, web analysts increasingly find themselves in the...

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